If you dabble in the world of sneakers or streetwear, it’s exceptionally likely that by now you might have stumbled across the name JJJJound. A frequent footwear collaborator and also a highly-respected label in its own right, the Montreal-based brand remains a mystery to lots of with its minimalistic stylings and extremely-limited releases. If you’re eager to learn a lot more about JJJJound then you’re absolutely in the ideal place, as here at The Sole vendor we’re about to dive in at the deep end and educate you on everything relating to the label.

After collaborations with the scene’s greatest names including Bape, new balance and Reebok, we answer the question on everyone’s lips: what is jjjjound? From its humble-beginnings ideal through to collaborations with globally-renowned streetwear labels, here’s the detailed history of JJJJound as well as answers to a few frequently asked questions!

Image by means of Been Trill
What is JJJJound?

JJJJound started off life as a “digital mood board”. founded by Justin R. Saunders, JJJJound was essentially an online blog which Saunders well established in buy to “examine the recurring patterns in timeless design”. Although similar to other blogs of the time, JJJJound was set apart due to the consistency and mood of the imagery. Over time, the web site became exceptionally popular with designers, fashion aficionados and creatives alike.

Despite Justin R. Saunders residing in Montreal, he swiftly developed plenty of online connections that allowed to to dive headfirst into the industry, moving in the same circles as Virgil Abloh, Matthew M. Williams and Heron Preston, all of whom have gone on to create their very own successful labels. Of course, all these newfound connections helped propel JJJJound to the next level, whilst still retaining the original low-key and tasteful aesthetic.

When was JJJJound Created?

JJJJound was created in 2006. While lifestyle blogs were common in this era, JJJJound was set besides the crowd because of the fact it made a decision to focus solely on images – a concept that was mirrored when Instagram was founded several years later. In 2008, JJJJound as we know it started, as the label started to produce some very early examples of apparel and merchandise.

Image by means of A.P.C.
Apparel Line

The early 2010s saw JJJJound transcend into the production of physical goods for the very first time, with refined heritage-inspired staples being some of the first products produced. early items included shopper-style tote bags, pin badges, socks and beanies. The same subtle stylings featured throughout the designs, with Saunders staying true to his original vision. By now, the brand was growing exponentially, with Virgil Abloh now regularly name-dropping the site as his own popularity continued to skyrocket.

At the time of writing, JJJJound still uses a wide-range of apparel by means of its very own webstore, with a lot of items following a basic yet effective look, often lacking any sort of evident branding in favour of letting the designs do all the talking. Although remaining very simplistic in its styling, nearly every release consistently sell out in an instant. If a refined take on modern style is what you’re after, it’s likely that JJJJound can offer up a suitable choice.

Image by means of JJJJound
জীবনধারা

While the clothing range may be favoured by plenty of industry-insiders and tastemakers, it’s crucial to remember that JJJJound isn’t exclusively a fashion-brand, it’s a lifestyle label. From homeware accessories ideal through to branded coffee bean collaborations, if you’re wanting to feel fly while going about your daily service then you won’t be disappointed. significant highlights across the JJJJound store include branded notepads for jotting down ideas or sketching out concepts, a branded city bike in collaboration with MTN and also a dual-branded Sharpie pen.

Once again, these are all best examples of Saunders and his brand branching out beyond the normal realms of what a fashion label is capable of. JJJJound is yet to be pushed into a certain category and will continue to innovate as it grows further.

Image by means of JJJJound
Collaborations

In recent years, it’s JJJJound’s ability to create memorable collaborations that has really helped keep the brand in the limelight. If we’re talking footwear, it’s excellent just to look at the sheer selection of different companies that JJJJound has joined forces with in just a small space of time. From Vans to new balance and ideal through to Dr. Martens, the label has verified itself a force to be reckoned with. 2020’s extremely-hyped new balance 992 is a standout release, and it’s also hard not to mention the JJJJound x A Bathing Ape BAPESTA, using up the familiar silhouette in a subtle white colour palette.

On the apparel front, Saunders and his team have joined forces with the likes of Eddie Bauer, porter Yoshida, and A.P.C. While JJJJounডি সাধারণত মূল পণ্য থেকে সাধারণত খুব বেশি পরিবর্তন হয় না, এটি সর্বদা তাত্ক্ষণিকভাবে-স্বীকৃতিযোগ্য সমসাময়িক ফ্লেয়ারের একটি টুকরো ইনজেকশন দেয় যা এটি প্রকল্পের জন্য পরিচিত।

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